FAR OUT! Who's this creature Sh'mballah who controls the minds and lives of the people of Crater Falls, North Dakota?

SHOCKING! He's not a who - he's a what. He's a tentacle-waving, electrified weirdo exiled from his own planet.

BRUTAL! The Hulk thinks Sh'mballah is cruising for a bruising. But can the green goliath marvelman beat the interplanetary baddie?

COLOSSAL! General Ross of the Army is doubtful. The Hulk's faithful sidekick is doubtful. But the Incredible Hulk is sure - he won't let Sh'mballah control him. No matter what ol' fettuccine-feelers thinks!

AN INSTANT COLLECTOR'S ITEM: THE HULK'S FIRST FULL-LENGTH NOVEL!